A handicap can be converted into stepping worthy goals

A handicap can be converted into a stepping stone towards worthy GOALS unless accepted as OBSTACLES and used it as an ALIBI.

You may be do not have a handicap physically but there is something in you that you feel handicap.

Why am I saying this?

You have been desiring to make money online but until now it is not still realized but instead you spending more money chasing the best strategy to make money online.

Well, I can relate to that. I have been working on how to make money online: so I purchase courses, study how other guru's work and strategy how to make money online. And believe me it's not easy.

To make matter worst, I don't have much time to do all the the hard work to accomplished and execute all the needed work: find a product( I do affiliate), send email, do fb marketing ads, post bf ads, post/blog on my website .

But here's the truth:




"Every failure brings the seeds of Equivalent Success!" says, Napoleon Hill

So, don't quit and stop saying :

If I have time, If I have good Education, If I live in a good Environment, If I don't take care of my Family, If I have money to buy online courses, etc, etc....Stop creating ALIBI, start creating a way and opportunity and take actions!

I'm saying this today, so it can help you motivate your desire for success that you have aiming for!

All the best to your success,



Digital Business Playbook- Review

Digital Business Playbook - review


Easy to follow steps

Great for newbie or beginner

Who Can Benefit From The Digital Business Playbook?

  • Corporate employees who want to get out of the stressful environment of the corporate world and retire early.
  • OFW’s who want to start a low risk business so they can come home to the Philppines and be with their families.
  • Network Marketers who are looking to bring their business online or sell their products online.
  • Students who want to earn while they study so they’ll be able to buy their own books, laptops or cellphones or pay for their tuition fees.
  • Stay-at-home moms or dads who want to have a business they can do at home while they take care of their children.
  • Frequent travellers who want to have a business they can do anywhere they go with just their laptop and an internet connection


24hr support


This ebook cost 4,695ph pesos 

But take advantage of the promo offer today!

Get it for Only  1,499ph pesos TODAY!

Overall rating :  4 / 5

-Easy to follow steps

-Great for beginners or newbie

-Written for filipinos but foreigners can follow them as it is written in English.

Who Can Benefit From The Digital Business Playbook?

  • Corporate employees who want to get out of the stressful environment of the corporate world and retire early.
  • OFW’s who want to start a low risk business so they can come home to the Philippines and be with their families.
  • Network Marketers who are looking to bring their business online or sell their products online.
  • Students who want to earn while they study so they’ll be able to buy their own books, laptops or cellphones or pay for their tuition fees.
  • Stay-at-home moms or dads who want to have a business they can do at home while they take care of their children.
  • Frequent travellers who want to have a business they can do anywhere they go with just their laptop and an internet connection

Digital Business Playbook-review

Digital Business Playbook-review.


  •  Easy to follow steps. Excellent for newbie or beginners
  • Ideally written for Filipinos
  • Foreigners can be benefited as it is written in English
  • Ready To Start Earning Money In Your Own Digital Business?...And Finally Crack The CodeWith my Proven System (Digital Start-Up Toolkit), what you will get is a complete Step-By-Step Video Training and Complete Set of Up-To-Date Tools available in the Market Today!Who Is This For?
    • Beginning Non-Techie Online Entrepreneurs
    • Authors Who Want To Sell Their Books Online
    • Coaches Who Want To Sell Courses Online
    • Affiliate Marketers who want to sell other people's digital products to earn commissions
    • Internet Marketers who want to learn how to professionally get leads online using Facebook


  • If you are looking for a "quick-rich-scheme" method. This is not for you.
  • If you are looking for advance way "how to start your digital online business ". This is not for you
  • I f you don't have faith in yourself and not passionate for digital online business. This is not for you.


I will ask you, how committed are you to changing your life?

Having The Right Direction: What will really determine your success in this highly profitable internet business is having the right direction from the beginning and having someone that will show you where to start and where to go. There are so many information in the internet that they get overwhelmed and get stuck. Digital Business Playbook makes sure this doesn’t happen to you.

The basics that every beginner MUST KNOW how build an internet business from scratch: From choosing a profitable niche and finding profitable products to promote, doing your market research, building a website, monetizing your website, getting visitors to your website, the Digital Business Playbook will show you how.

Learn all the essential skills including how to use market research tools, how to do keyword research, how to generate content, how to optimize your website for the search engines to get free traffic, how to get paid traffic, how to get visitors to make multiple purchases, and more.

Implement the step-by-step guide as you learn: You don't need to finish the whole playbook before you start building your money making machine... you'll learn everything as you go. That means you can start early (and start earning sooner!)

Detailed step-by-step pictures leave absolutely nothing out, so it doesn't matter how much (or how little) experience you have. The playbook will show you how to do everything.

Required knowledge before you start he only thing you need to know is how to use a computer, which I’m sure you already know since you’ve gotten this far.


Pin down to 9 – 5 job and Less Time with the Family?

Following the Steps Closely with Personal Coach so "Not to Waste Time and Make a Lot of Mistakes"

If you’re anything like me. I like to know more
about a person before I really start trusting them and listening to what they say…Remember the message I will mention now:

"If you want to climb the Highest Mountain, would you hire a tour guide who has never reach the summit before, or it would be wiser to hire a guy who has done it to the top many times before and know exactly the shortest and the safest way to it?"

I found myself one day completely unhappy in my life. I have a fantastic job! I work on board the luxury Cruise Ships. I'm at one time Retail Shops Manager on board the Cruise Ship.

It has been a great job, paid the bills and gave us income to live off, support my family, send my daughter to exclusive and private school and at the same time travel around the globe FREE! And what more could I asked for?

But the problem is: I have limited time with my FAMILY. I have a average contract of 6 to 7 months. Sometimes more, depending the needs of the operation on board. And I want to be with my family all the time

Having not to see my family for 6 to 7 months make me sick of it!

I made the decision right there that something had to change. My daughter is growing up without me, and soon she would be a teenager and I would miss the chance to play with her, help her doing her difficult school assignments, let alone spiritually worship together with my family, like I so desperately wanted to do!

One night on bed that I can not sleep thinking all about these, I went online and started searching for ways to use the internet to own a business from home… and then I found this: My Online Business Education.

It is a 21 steps system module course. On this course it will reveal the secret of 95 % successful of Entrepreneur are using why they are successful: it has a proper and accurate way of doing things- a 21 step-by-steps to follow.

 But I like the 7 STEPS by Entrepreneur.com, more concise, basic, easy to follow.

You will learn also and copy the exact steps that they are doing to be able to be successful . I'm a newbie, and not a technical savvy at all but I'm right now learning how to do it.

Looking back, this has been my best decision I’ve ever made. I'm so grateful that I want to share this experience to all beginners and not techie that wanted to be successful in starting their online business!

 My mentor Matt Lloyd have shown me how the huge opportunity is in front of my doorway to have a transforming life that I have been dreaming of! 

But I'm a Filipino and I can relate more on my other mentor who is a Filipino .

Please let me introduce to you:

Dr Lloyd Labso. He is physician by profession but also entrepreneur, author and founder of digitalstartuptoolkit.net. He is the one who helps me  set up my online business.

Start learning now. Download his book now!

Start learning 

Down load his book Now!

Learn more How to start this course. Click here.

or  watch his webinar here FREE

You will not reach that dream unless you take action!

To your success,

Carter Espino


Accurate Principles of Internet Marketing series#2b

series #2b

How to create product to be able to offer and help solve people’s pain

Creating Your Own Product

Creating a product can be done in 3 ways:

  • Write or record it all in your own
  • Outsource the whole thing
  • Create part of it and outsource the other part


There are hundreds, if not thousands, of options and way of creating a product on their own unique way of approach.

The following 3 are the most popular types and method how you can create your product:




You really don’t need much equipment if you are planning to write your own product. Any computer with pages or Microsoft words will be sufficient. After you’ve done writing, you can export them in PDF and you’re done.

If you want to speed up and organize your writing, take your outline and go one level deeper on each bullet points. As an example below:

  • Module Title
    • Bullet Title
      • Bullet Point
        • Sub-Bullet Point


Successful entrepreneur reveals that when creating Audio Product, treat it as a written product. Create a deeper level outline with more bullet points. To make it more natural, use more conversational writing tone.

As a beginner, you don’t really need an expensive microphone. You can purchase a good microphone of less than $100 at your local electronic store. Should you want to be more professional, successful entrepreneur suggests investing in the Zoom HN4 which cost you about $200.

Honestly, if you are starting off like me, it does not matter which microphone you use for the moment. When your business starts to profits and offers more cash flow, then it is recommended upgrade your sound equipment.


Even basic technology, that is the most computer available today is loaded and equipped with great software that will record your audio. That’s why you may never need professional audio studio again.


There are 4 kinds of Video Products you can create:

1.Face to Camera

2.Screen Capture

3.Webinar and Replays

4. Scribble Pad Videos

Face to Camera videos is created by setting your video camera on a level surface and record yourself speaking to it. A lot of people are not comfortable speaking in front of video camera. It this you, no worry, don’t put yourself through it. There are other options.

But if you are doing it, pay much attention to the quality of your video and your sound. You need a good lighting and proper settings on the camera.

If the resulting shot is poor, the value of your product goes down. Use professional video team to create a high-quality shoot that in turn will produce a high-quality product.

Screen capture videos are made using a software on your computer simply by recording your screen and voice. You can prepare PowerPoint slides ahead of time and then record yourself through them by your own voiceover.

There is an advantage of doing this method because you don’t need lighting or shooting quality. Editing is almost not necessary.

Recommended software:

PC= Camtasia – about $300+

Mac= ScreenFlow – about $100+

Webinar and replay videos are created similar to screen capture videos. The Only difference is that you are conducting them Live and recording them as well.

This method has a great advantage as this allows you to start selling the product without having made the product yet.

You can sell to customers a product that is to be delivered over a certain period of days or weeks when you finished the recorded product.

This is really a great way of starting making sales and creating a product as you go.

This product is often based on PowerPoint presentation. And guess what, you can use the inexpensive microphone we mention at the begging of this discussion.

If you used a platform such as GoToWebinar to run your webinar, the software automatically records your entire webinar presentation for you!

Scribble Pad videos are made where you draw and write on the screen while you narrate your presentation.

They have the common share advantage as screen capture videos. What? You don’t need to show your face and don’t need any fancy editing.

 What Else advantage? Unlike screen capture videos, you don’t need to prepare PowerPoint ahead of time. On that way, more direct engaging with the viewer!

To create a Scribble Pad videos, you need a writing/drawing table that is compatible with your computer.

Recommended software:

Wacom Intous Pro= about-$300+

Scribble Pad= $100+

By now, you can see that is actually very easy to create your own product once your main outline is done.

You spend most of the work on your outline. As a reminder, Amazon.com is the best source in helping you quickly how to best create your outline.

The question now is: What if I do not want to create my own product?

What if I want to outsource it?

By all means, you can do that. In fact, it will be an advantage when you are just starting out, like me. It will really save you a lot of time – it can even result in a higher quality product!


Take advantage of the Freelance Websites. This website now providing access around the world offering international discounts.

Not only save you a lot of time but also help you to create high-quality products. Of course, you need some budget to be able to do this.

 But the most important thing is to create a high-quality product in a short period of time and leave you free time where you can concentrate on the most important thing: marketing.


  • Job get more done, more quickly
  • Scale into more projects at the same time
  • Focus on marketing and list building
  • Content is well-researched and better written
  • Work on more product at the same time
  • $aves a lot of money
  • Find a long-term talent partner to work with for years.

Here are the Best Recommended Steps to follow to make your Outsourcing work well for you:

  1. Choose a freelance website.
  2. Post your project.
  3. Choose a freelancer.
  4. Manage the work output.
  5. Build a strong relationship for recurring work.

Building good relationship spent on few months with your chosen talent will be to your advantage for years to come.


Once you find a good freelancer, you will never have to post jobs or review applications-saves you a lot of Time! Just send them to email, Skype message. In just a few days later, the job is done!

Here is a simple guide how to get started with your plan outsourcing:

1-Choose A Freelancer Website

There are quite a few great freelance websites out there. Below are sample lists of the good one.

  • Freelance.com
  • Guru.com
  • Upwork.com
  • 99Designs.com
  • Fiverr.com

Freelancer.com is a great resource technical offshore developers. Recommended for simple and small project-based technical project.

Guru.com is a great resource for western-based with excellent English language and grammar skills. Prices are a bit more than the rest of the sites. The reason being is that they feature talent from western countries.

Upwork.com is an excellent source for great talent for all-around help such as programmers, content writers, personal assistants, designers. Highly recommended.

99Designs.com is a great resource for design projects. But I find them expensive more than the rest of the sites.

Here are the tip and great benefits of hiring your chosen talent from this site: Get several designers to do the project job- and then reward the project money

Only to the one you have chosen that did the right job! If you are just starting out, like me, this is too advanced and costly for you at this time.

Fiverr.com is a similar great source of all-around talent like Upwork.com. More inexpensive and you can even haggle for the price with your freelancer.

2-Post Your Project

In posting your project, be as much specific in details/description as possible to be sure your talent understand fully the job to be done.

Here my suggested tips to be sure freelancer read carefully your post details:

put a text code at the end of the paragraph/sentence in the middle and in the end of email post asking him/or her of that code.

 When your freelance respond to your post, you could ask them a question like:

If you understand fully what is required of that project, please give me the text code at the end of that sentence/paragraph, etc…?

If you are in doubt, ask question, openly communicate, hold nothing back to be sure your project come out right as you expected.

3- Choose Your Freelancer

In choosing your freelancer, here are some simple suggested standard rules to follow to more likely find a good talent:

  1. Never choose the least expensive or the most expensive bid. Choose in between.
  2. The person must have a minimum at least 9 to 10 completed projects done on the website. (Though I have tried also those who have done 4 to 5 projects and done a good job. You could do the same if you are not in a rush and you have time)
  3. Always send a private message and see how fast the freelancer responds to you. Best recommended responds within 12 hours or less.
  4. Have at least 3 private messages going back and forth to get a good feeling for that person before making a choice.
  5. Go to freelancers profile to view not only person’s review but also their star ratings. Read what their past employee have written bout them. I usually like to pick freelancers whose past employers gave them excellent ratings.

4 – Manage Your Work Output

At the beginning of your requested project, you need to keep in touch with your freelancer to know how the project is going. Use private, Skype to communicate with them.

Ask them to send you draft for your review if possible. If the freelancer is just first time working with you, to be fair, give them days or weeks to learn your preferences.

Tips: Freelancers has the habit of taking more work project that they can handle. That’s the reason you need to constantly keep in touch with them on a timely basis.

To offer hands-on guidance to your freelancer, make yourself available to them. Sound tedious, but worth it as you get the quality of work you want.

5 – Build A Strong Relationship For Recurring Work

It is good to bear in mind when you are looking for a good freelancer partner online- to build and create a reliable long-term work relationship.

It’s only at the beginning of selecting a good freelancer, that you need to spend time.

Try to keep your chosen freelancer engaged if you can. When you work with them for months o more, they will know you better, your style.

This gives you the opportunity to build that relationship that in turn give your work a priority, better rate, and speed.

It’s always a good feeling not to waste a lot of time searching a freelance on the website when you need them.

Having worked with the good freelancer in the past, you could go straight to someone and assign the work and have the confidence that they will do the job well done.

One Last Word of advice from successful Entrepreneur that I would like to share:

When I get started, I was stuck for a long time.


Because I want that my launched product would be perfect. This is a Big Mistake!

I don’t want you to experience the same mistake again( usually the same is happening to most of the newbie out there).

Never try to perfect your product! This is the good thing about online business, you can always make any changes you want and update your product anytime!

Always important to remember and ask yourself this question: ”Is there value in this product?”

If your answer is “yes”, then go and launch your product and move on to the next step.

In the next series, we will discuss how to find others product to offer and solve people's pain.

If you like this article please comment and share.

To your success,

Carter Espino


Accurate Principle of Internet Marketing #2a

“We are all obligated by our common bond of humanity to not only pursue what brings us financial success but also what can make a positive impact on our community, our environment, and our world.” Steve Olsher- author of “Internet Prophet”


Series #2 Gathering Information


Before we dive into this series #2, I would like to discuss with you about Passion.


What is Passion?

Passion defines, an intense desire or enthusiasm for something.

So most of us immediately concluded that passion involves doing the things you like. Fine and it’s good.

But passion goes deeper than that. Bear this in mind, to be able to be successful in anything that you enjoy doing, you also need to sacrifice of giving up something valued for the sake of something as regarded as more important or worthy. Such as time, energy, hobby, recreation, entertainment, etc…that you like and love doing to accomplish your desired goals successfully.


Are you ready for that?


As an Internet Marketer, that is your utmost Duty, your Calling, your mission.

This is also the topmost secret: your passion goes hand in hand with these elements and ingredients to keep you going and not to give up when you face challenges in the service of giving your customer the accurate solution to their problem or pain.


Series 1, we talk about knowing your customer first. We can not help our customer well unless we don’t know what is their problem, challenges, pain.

Now that we have identified their pains. What’s the next step? It is now easy for us to gather information, create a product to provide a solution to the problem our customer is experiencing.


Gathering information takes time and effort in our part to compile. Patience and perseverance are needed in selecting the best useful information.

Or if we plan in creating a product, see to it that the product we are creating will be best fits the customer needs – meaning it will really solve their problems to better their lives.

That means we have to spend hours, days or so gathering all information and creating products – not easy and all tedious task.

But because you have the passion of doing it, you love doing it and you have the satisfaction of delivering that service to your customer.

You will be rewarded with the feeling of satisfaction and accomplishment at the end of the day knowing that you have helped someone solving their pain or problem.


Now let’s dive in:


  • How to search for people’s pain and challenges
  • How to gather information on the internet
  • How to compile them together as a book to offer to solve people’s pain
  • How to create a product to solve people’s pain
  • How to find other people’s product on the internet to offer to solves people pain (affiliate marketing)


How to search for people’s pain and challenges?


We are now in the Age Information technology.

Searching information on the internet is much easier compared 20 years ago. You don’t need to go to the library, search the physical book and then start gathering your needed information.


You now have the luxury of staying in the comfort of your home and you could gather all the information needed with the power of your fingertips and the help of a laptop, cell phone, and internet connections.


Before you begin your search, be sure that your chosen niche is where your passion is.

You did not choose your niche because there is a huge potential to make money on it. No. This is a big mistake to have in mind, to begin within the internet marketing industry or any business goals that you are planning to build.

This is not your focus or aim in creating your niche. Always bear in mind: The accurate principle of internet marketing is – to solve people’s problem, pain, challenges – to better their lives.


Google Search Tool



Words, Phrase search engine



If you are just starting out, let’s take the example of how you can find help in creating and building your website.

You are not a technical savvy –no technical knowledge at all how to build your website.

You can start typing on the Google search engine “how to build your own web site the easy way”. Google will show you a lot of information about how to do it: website, blog, tutorial, youtube video, e-book.

It will even show you some digital products about how to do your website for FREE.


That is the power of internet technology. Providing information right there in front of your computer and cell phone with the help of Google search engine tools.

So if you are on the niche “how to build your website”, for example, you can help the people pain( how to build my own website, as an example in this case) to build their website the easy way.


But you may reason: why bother gathering information or creating a product for people who wants to build their website when there is a lot of freelancers out there on the internet such as Upwork, freelancer, Fiverr, etc.. to contact and get their website done?


A very good question. Why?


I will give my self an example. I’m a newbie, no technical knowledge in building my website.

I know can get freelancer, upwok, Fiverr to do it and get it done quick. But I want to learn and want the satisfaction of building my website my self.

That’s my “problem or pain”. How you can help me? You, as an internet marketer and owner of the niche of “how to build your website”, comes into play. You are the provider of the solution on how to solve my problem or pain.



How to gather information on the Internet?


The Google search tool is a really great help in accomplishing our objectives in finding the information we need.

Just typing the search words, phrases, the Google search tool will show hundreds, if not thousands, website, blog, e-commerce where to get your information, products( be physical or digital one) ready at your disposal to gather them.

Of course, some of this information is not free. Why on earth, then, do we need to bother gathering this needed information or create product if the people can look and do it themselves? A very Good question?




Yes, it’s true that all information the people need is available on the internet.

But, they will not get that information unless they do some effort and do some works in searching for them on the internet.

That means they will spend time and money ( if they want to buy products online- it may be physical or digital products).


People are always busy.

Let us take an example of full-time housewife, let alone working mother, hardly has time to do this.

Imagine as a mother: begins her day early morning, cooking, prepare breakfast for the family, help her school children ready for school, wash the dishes, send children to school( if she arranged or hire a school bus to fetch her children, save her time).

When her children were gone to school, husband to the office, she starts cleaning the house, doing laundry if there is any.

Around 10:00 am, she started preparing to cook for lunch for her little school children or to fetch them from school.

In the afternoon, the mother starts her job as a coach, teacher, tutor for her primary school children and that will continue till the evening depending on her children’s ability grasp what she is teaching them.

Around 5 pm prepare dinner for the family, wash dishes. During the dinner, they could have some wholesome communication and talk about what happened that day.

If she has energy left, she might read a little bit of inspiration, motivation and spiritual up building books before retiring to bed.


After a day’s hard work, the husband and a working father have a hard time either.

I admire them if they still tried their best to be a good father in giving their child guidance and communicate with them regularly.

Of course, working hard to earn a living, does not give a father an excuse to execute their responsibility to provide them, emotionally, physically and especially, spiritually.

But you know what I mean – they have a tough schedule to do all of these.


So You, as an Internet Marketer, has the opportunity to provide the loop or the gap.

I would say this is your “ whole obligation” your “mission”.

Your unique personality and passion have been called so that you could create a niche that can specifically and precisely help the people with their pain.

They need your help to better their lives by providing them this Value.


Because of your passion for helping these people, this passion of yours will, in turn, give you motivation, inspiration in toiling, working hard to gather all the information needed to offer them.

This is your aim. How do you go about doing all of these? As we have been talking about, information technology will make it easier for you to get this job done.

But not as easy as you think, you still need time, effort and research to gather all the information needed by the help of Google search engine.

You will search the website for articles, blog, vlog, video, books( digital or physical), e-commerce site, etc….gather them and offer them to your customer. Or you can create a product yourself.


How to compile the information as an e-book to offer and solve people’s pain?


You can use keywords search relating to the subject ( the people pain and problem that you want to solve in that matter).

Google search engine is one. But I recommend going to the site called “answer the public.com”.

You could use the site to type your keywords search the topic that you want.

Just type the words or phrase and it will generate a lot of topics related to the words and phrase you have typed.

Take note though, don’t type too many words. It will not give you a good result on a related keyword that you want to search. Limit it one to 3 words phrase.


So you have searched the pain of the people you want to help. Start searching the information on the Internet.

The next step is compiling the gathered information as an e-book. How are you going to do that in an organized manner and easy for your reader to digest them?




To speed up and organize your writing process, you need to create an outline. This formula works well also when creating your audio and video products.


An example of an outline:

Task 1- Name your Chapter( or you can name Module-to perceived high value usually when you plan to create a video product)

Task 2 – Name your Sub-chapter( or you can name sections)

Task 3- Create bullet points for each subchapter

Task 4 -Assign media format to each subchapter


Now let’s break this down further as an example:





When creating a course or product information, I highly recommend to name it modules not chapter.

Why? The word “Modules” carries perceived high value compared to the word “chapter” which readers’ associate it only to a book which values approximately less than $10.


Valuable tips: When creating product information: go to Amazon.com and look for 3 to 10 best-selling books related to your niche.

It will greatly help you in creating your product outline and gives you an excellent idea of what topics are most search by your buyer persona.


Go to Amazon .com and look for any top 10 best selling books of your chosen subject. Then click the resulting book.

Then, find the “look inside” image at the right top corner of the book image. Click the “the look image” image.

A new window will open, allowing you to see a few pages of the book. Amazon usually allows you to see at least the table of content for every book they sell.


Doing this will give you an idea what most people are interested in reading it.

Above all, you can angle your subject to that related topic. But avoid plagiarism- copying someone’s work. It’s illegal.



You can break your product information into 5 to 10 Chapter(or module for that matter)




Again, I highly recommend naming “sections” that chapter because it increased perceived the high value of your information product, usually if you are making a video course.

In the example below, I am naming it chapter as I’m using an e-book.


Now break you’re down your module into 3 to 5 sections depending on each topic that you want to discuss.



An example of what you’re creating:


Chapter 1 – Introduction


  1. What is this book all about?
  2. Why are you creating this book?
  3. What will you learn from this book


Chapter 2- Getting started with Facebook Ads


  1. Choosing your niche
  2. Finding a Product to Sell


  1. Creating your Brand and Facebook Page


Chapter 4 – Creating a Buyer Persona


  1. Basic Demographics
  2. The Persona


Chapter 5 – How to create your First Ads


  1. Facebook Power Manager
  2. How to Make Amazing Copy for Your Ad


Chapter 6- Facebook Image Guidelines


First of all, for your profile photo and cover image, you’ll need 180×180 pixels and 828×315 respectively.

For App Installs/Engagement ads, your image should be 1,200×628.

For photo adverts, the images will be 1,200×900 and for videos, you’ll have to choose a thumbnail image that’s 1,200×675.

Carousel images will be 600×600 and website links will be 1,200×628.


Chapter 7- Facebook Audience Targeting


  1. Demographics
  2. Interest
  3. Behaviors
  4. More Categories



Chapter 8 – Top Tips for Using Facebook Ads Effectively

  1. Be Upfront
  2. Target Strictly
  3. Use Eye-Catching Headlines
  4. Don’t be Afraid to Generalize
  5. Copycat
  6. Experiment
  7. Invest in High Quality


How to Adapt Your Strategy to the Unique Goals of your Business

  • For Selling Affiliate Product
  • For Selling Big Ticket Items
  • For Promoting a Website
  • For Local Businesses

Conclusions and Summary

With the outlined example above, you’re almost done.

Even if you hire a freelancer good writer to outsource your plan info product e-book, he can finish this in a short period of time.

The more detailed you give him/her will definitely able the writer to come out a high-quality info product.


Break your sub-chapter into bullet points just as you do breaking Chapter into sub-chapters. You can break them into 3-5 bullets points as an example below:

Chapter 7- Facebook Audience Targeting

  1. Demographics
  • Education
  • Ethnic Affinity
  • Financial
  • Generation
  • Home
  • Life Events
  • Parents
  • Politics
  • Relationships
  • Work


  1. Interest
  • There a huge list here…..


  1. Behaviors
  • Automotive
  • Behaviors
  • Behaviors targeting
  • Purchase behavior
  • Charitable donations
  • Consumer classification
  • Digital activities
  • Financial
  • Mobile device user
  • Network connection
  • Travel
  • Residential profile





Carrying out this task will help you to organize your thought usually if you intend to create a video or audio course. An example of an outline below:


1.Introduction on What you will benefit from this book ( 1 – 2 pages written)

2.Tutorial on how to make your first Facebook ad ( video – 20-30 minutes)

3.Facebook Image Guidelines –Where to get free best stock photo website( audio 20 – 30 minutes)

There you have some simple guide tips in creating your info products. Using Amazon.com is the secret and a great way of helping you to create your info product – easy and fast way.


Writing your E-book

You can use simple words processing program to write your e-books such as Microsoft word or word perfect. You can write as much as you can about the topic base on your outline.

Initially, don’t worry about grammar or spelling. Your goal is to write volumes on the subject.

Prepare your E-cover

To give your e-book an attractive cover, you can use graphics to create a visual representation.

Since no one will be able to ‘physically’ behold your ebook (unlike a printed book), the alternative is to create a cover for the e-book that will give your readers the feeling of a real book.

There is a lot of help that you can get from Adobe Image Styler or Adobe Photoshop.

You can make of website such as canva.com, adazing.com. If you are not comfortable doing it, you can hire professional designers like hypercovers.com or absolutecovers.com


Ebook Compiler


Below is my suggested e-book compiler:

“Free PDF conversion from Adobe: http://createpdf.adobe.com
Adobe Acrobat can compile your e-book for free.

This service is offered with some restrictions. To use this free service, log onto the above link and click on the page that says ‘Create Adobe PDF Online’.

Click on ‘free trial’, complete the short sign-up process, and Adobe will e-mail you a sign-up confirmation.

Upon activating your account, you can convert up to five documents for free, though it may force you to split your documents into smaller parts if converting the whole file will exceed the free service’s time limit.

PDF995 Free conversion: http://www.pdf995.com
You can download and use the products of PDF995 to compile your e-book into PDF.

Visit their website for a free copy of their popular ‘PDF995’ software suite. This collection of three software products allows you to create professional quality PDFs quickly and easily.” (source: “How to compile E-book”  by Kingsley Oghojafor)



In the next series, we will continue the following:


  • How to create a product to be able to offer and able to help people’s pain
  • How to find other’s people product on the internet and offer to the people who are undergoing pains and challenges for the betterment of their lives.


If you have any suggestion on related topics that we need to include to discuss. Please let me know. Your feedback is greatly appreciated..


Accurate Principle of Internet Marketing

Accurate Principles of Internet Marketing

Series 1: Know Your Customer First


“The aim of marketing is to understand the customer well, the product that fits him and sells itself” Peter Dracker.



So much information is now flooding the internet nowadays. Information that you need is just right at the tips of your fingers in searching the target topics and desired information: from Google search and from so-called Guru on every certain topic, blog, and niches.


You go to Google search and you are overwhelmed by such information on certain topics that you are looking for. Every now and then a new updated knowledge has been added to those topics.


That accumulated knowledge information you want to gather from your search overwhelmed you more than ever. On top of that, you really don’t know exactly which one are the best, accurate and effective that you can you use.


With all of these tons of storage knowledge in a certain topic available at your disposal, which ones are you going to use effectively?


How you really can not know which ones are accurate and effective to use?


Gathering information and testing the effectiveness is not only tiring but also time-consuming. Above all, it’s cost you money! Whew! Is it that right? Is that true of you?


You are not alone, many internet marketers out there can relate to that experience. In fact, both long, old-timer and newbie are experiencing that, including myself.


As an internet marketer, what is your main purpose of gathering information, creating a product( physical or digital)?:


Just purely to make Money?


To help people with their pain and better their lives?


If you are after for the first question, you will not last long. If you are after for the next question, you are more likely to stay and be more successful.


Successful internet marketer, blogger, podcaster, internet entrepreneur, digital publisher out there such as, John Kremer, Pat Flynn, David Riklan, Jason Van Orden, Callan Rush, Yanik Silver, Anik Singal, just to name few, can attest the truthfulness of applying the principle of identifying the pain of the customer first, only and only then you could be better able to help and offer an accurate solution for their problem, making a great impact on their lives for betterment.


Why is it very important that we, including myself, should know our customer needs and wants first before gathering information.


The simple basic truth and must be the first priority that every single internet marketer bear in mind:

  • We can not help our customer very well if we don’t know his pains
  • We will spend a lot of money on ads and marketing on the product that you want to sell but nobody wants it. (I’m speaking from my own experience as a newbie internet marketer, let alone frustrated internet marketer out there.)
  • Be sure that your niche and passion is incongruent with the pain the customer is facing so that you can offer the right and accurate solution to their problem and can better their lives.



Now that we know these 3 basic simple truth that every single internet marker should bear in mind, it is more easier for us to gather information, create a product to offer the right solution to the customer pain- that is the purpose of writing this article- I called this the accurate principle of internet marketing


This is the simple secret that we need to know to be able to gather the right information, to create the right product, and of course, logically, be able to offer and apply the accurate principle of internet marketing- solving peoples pain, problem, challenges- to make their lives better.


This is a series articles publishing for the purpose of giving internet marketer a tool, knowledge of what is the trends, be abreast of the latest technique, strategy, software that the successful internet marketer is using to get more leads, thereby, by keeping abreast of the trends,  internet marketer is more accurate in giving, solving people’s pain for betterment of their lives.


On the next series of article, we will talk about:

  • How to search for people’s pain, challenges on the internet( be sure it’s in your niche and passion)
  • How to gather information on the internet
  • How to compile them together as a book to offer to solves the people’s pain
  • How to create a product to be able to offer and able to help people’s pain
  • How to find other’s people product on the internet and offer to help people’s pain.

Top 10 Digital Marketing Trends that will Dominate 2017

Marketing digital trends NEWS: Top 10 digital marketing that will dominate 2017

  1. Video Ads
  2. Mobile will dominate desktop
  3. Bots will start making an entry
  4. Social conversions is coming
  5. Digital payments will be embraced
  6. The search algorithm will be more complex and change further
  7. Online advertising will be more expensive
  8. Content will be the “King”
  9. Real time date and social intelligence will be gold
  10. Growth hacking will continue to evolve.

source:exchange4media.com; shoutmeloud.com


Discover why QR code is as important as SEO. In Marketing?

What is QR?

QR stands for Quick Response code. A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. QR is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding mode(numeric, alphanumeric, byte/binary, and kanji to efficiently store data; extensions may also be used.

QR code system was initially invented by subsidiary Toyota Denso Wave. It was developed in order to accelerate logistic processes for their automobile production. Gradually the system introduced and adopted in the US, Europe. The system is very effective and popular that it spread internationally.

accurateprinciple.com QR codea sample of my website accurateprinciple.com QR code generated by google. Scan to test. It will point you my web: accurateprinciple.com. 

Uses of QR

Initially,  it was used to track parts of automobile manufacturing, now much and a wider range of applications, including commercial tracking, entertainment, transport ticketing, product, and loyalty marketing. It uses in storing personal information. A good example of this is NBI( National Bureau of National Investigation), in the Philippines, where clearances, now, come with a  QR code.

QR  has a lot of uses nowadays even storing information about addresses and URLs. That’s why you can see and it appears in any magazines, on signs, on buses, on a business card and almost any objects that about which user may want some information.

Do you need QR code?

We all know that one of the keys of a great SEO is keeping our website updated, new and fresh. We do it by blogging, updating home page, post new products, offering discount coupons, etc… “I been doing this”, you may say. What does it have to do with QR on my website optimization? Let alone marketing?

As we have seen the explanation above, your buyer persona, usually mobile phone( which is the most targeted of the QR code system)  can save time in finding you by scanning QR code when you add them to the following area:

  • Print advertising
  • Flyers
  • Posters
  • TV ads
  • Invites

Be sure that you have all the information such as:

  • Product details
  • Contact number
  • Offer details
  • Events details
  • Competition details
  • A coupon
  • Twitter, Facebook
  • A link to your Youtube

More Practical use of QR code:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant menus
  • Event ticket stubs
  • Point-of-sale receipts

So what else are the benefits of QR code in your business?

QR applications can also be used for:

  • Sharing – while landing page and video are easily shared, an entire ebook can be shared by QR code.
  • Community – sharing is how you build your community. That’s the arena where Facebook is popular with the likes button. Creating QR code to link to your facebook page like button.
  • Calls to action – the next action after community is you need them to take action.  Alternate offer by linking your QR code to your landing page or opt-in page for list building
  • SEO – Objects such as images, video, music clips add value to your social graph. QR enhances your SEO and Social media optimization. Those searchable images increase traffic to your website.
  • Social Proof – build your influence and expertise. Link your customer to your blog, facebook community group through QR code.

How to generate QR code

You can search the internet and find a lot of sites that not only offers to generate a QR code for you for FREE but also give you analytics services. Kaywa is an example. The website recommends  the following:

  1. Point to a website that is optimized for mobile devices or else chose our coupons, contacts or your Facebook page.
  2. Surround the QR Code with a clear call to action, for example: “Scan to get our coupon! 10% off everything.”
  3. Use our “Design QR Code” creator, to instill life in your black and white QR Code. Brand your QR Code to make it stand out.
  4. Tell people to download your preferred reader and then to scan the code, for example: “To scan: download the Kaywa Reader from the App Store & Google Play

You can also generate QR code using google. Here how you do it:

  • Go to google search and search goo.gl
  • It brings you to URl shortener page
  • Open the Google URL Shortener link
  • Put or copy your url in the Simplify your Link page
  • Click the shorten your url button
  • copy and paste your shorten url to google. It then generates the QR code for you.
  • Or you can search Free QR code Generator on Google



How does cell phone read QR code?

You need a code reader. You can go to App Store & Google Play” to search for free app like kaywa,

I-nigma and others.

There are 5 important things to remember in using QR:

  • Encourage customers – Invite a user to enter act with your QR code by placing a call to action like”scan the code” or “scan me” next to it.
  • Design your QR code – upload your logo into your code. This will build trust and attract more buyer persona.
  • Communicate the Added Value – Explain the benefits to your buyer persona from scanning your QR code such us ” Get 10% off by scanning this code now”
  • How large it needs to be printed? – Print it at least 2 centimeters wide to ensure that everyone is able to scan it with any device and app. There is nothing worse than having a beautiful code and promising great content that does not work. It tarnishes your reputation. So test, test, test before you use it.
  • Deliver value and user exceptional experienceWhat is most relevant is that you as the marketer are the one who gives the value of your codes. They are just tools, and how you use the tool determines the value derived from it. All these things and info regarding QR code will surely enhance your marketing strategy when done the right way. Take advantage of this technology.


To your progress and success,



6 Predictions Content Marketing Ideas for 2017

A lot of business owners are thinking what the year 2017 brings for their business. Therefore, they are thinking marketing strategy that attracts both old and new customers to their business. The question now is: What are the trendy ideas that will work in attracting and engaging to customers to turn to leads and buyer customers?

What is Marketing? You search the internet, you find this definition www.businessdictionary.com/definition/marketing.htm.  Marketing: The management process through which goods and services move from concept to the customer. Yahoo defines it: the action or business of promoting and selling products or services, including market research and advertising.

Put simply, marketing means you promote service, goods to the customer. Then it is logical to think that if we want to attract people to be a buyer customer, we have to think of what the customers want and need. So Marketing,  therefore, boils down to 2 simple things:

  • What customers really want?
  • What customer really need?

You know what customers want and need. Now, what? How will you be able to let a customer knows that you have the service, goods that they want and need? That’s where the marketing skills and strategy comes in. What medium of ads, platform will you use?

Here are 6 contents marketing ideas for the year 2017 for your business.

1. Start a video series

According to April 2016, Google and Nielson report, from 2015 to 2016,  the amount of time spent on Youtube doubled.  

Here are more statistics:

96% of B2B organizations are using video as part of their online marketing,

73%of marketers say that video positively affect their marketing results,

66% of education institutions are using video for remote teaching and

learning, the top 5 industries using video are software, marketing,

healthcare, non-profit and education, internet video to tv is predicted to increase 4x from 2014 to 2019, consumer view on demand(VoD) video is predicted to double. (Source: socialmediatoday.com)

No doubt, your customer,  prospect buyer persona most certainly watch video online. You don’t want to miss the opportunity. Your aim is to create a video content series that not only entertain your customer but also provide valuable information to them.

Please remember these top 3 important things in doing video:

  • Compelling Headline
  • Think and understand which emotions make people share (like: wow, anger, amusement)
  • Start a trend video-unique– in a sense that you are the first one who started the idea

2. Celebrate Chinese New

The holiday is the most economic and social events of the year in the Chinese culture. worldwide, one of every 6 people is Chinese descent. So when you are celebrating Chinese New Year, there are a lot of potential customers celebrating with you.

You might help with the following in making your Chinese New Year content:

  • Describe the event’s history
  • Show off fashion using red color
  • Provide noodle recipes
  • Provide how-to-make decoration articles.

3.Offer Classes

Online classes are getting popular lately because of the following reasons:

  • It saves the time of travel in going back and forth to a traditional classroom.
  • Nowadays, you learn from the comfort of your home with just your laptop and internet connections.
  • Teachers can teach their student new skills irrespective of locations.

You can build a strong customer relationship by delivering and offering online classes that help your customer learn new skills, for example. Udemy.com offer courses online and their business is built on this platform.

4.Create a checklist

Creating a checklist is a good way to present helpful and easy-to-share content. A simple  money-saving tip, for example, will be very appreciated by your customer

5. Self-publish book

Michelin travel guide book is an excellent example of a content self-publish book.

Andre and Edouard Michelin tire company at the early stage of their business publish a travel guide book for French motorist.

A book included maps, a list of hotel, gas station locations and some simple tire and auto repair information.

The intention of the book is to encourage travel by car which in turn encourage to use of tires of which what Michelin are selling. A smart idea!

As you can see the book image above, the latest book cover, grow a well-known hotel and restaurant guide. You can use the same strategy for your business.


6. Articles

Good articles always encourage customer engagement and build trust. Most of the web visitors are looking and searching meatier contents in their search for valuable contents.

We are talking about 1,000 words or more. This makes visitors more engage and also good for search engine optimization(SEO). Good articles will always attract customer engagement and better conversion leads and in turn a buyer customer.

You don’t need to write yourself. You can hire someone, freelancer writer, researcher to put your ideas into words.

What makes a good article? Here is a good guide as quoted from Wikipedia:

  1. Well written:
    1. the prose is clear and concise, and the spelling and grammar are correct; and
    2. it complies with the manual of style guidelines for lead sections, layout, words to watch, fiction, and list incorporation.
  2. Verifiable with no original research:
    1. it contains a list of all references (sources of information), presented in accordance with the layout style guideline;
    2. all in-line citations are from reliable sources, including those for direct quotations, statistics, published opinion, counter-intuitive or controversial statements that are challenged or likely to be challenged, and contentious material relating to living persons—science-based articles should follow the scientific citation guidelines;
    3. it contains no original research; and
    4. it contains no copyright violations nor plagiarism.
  3. Broad in its coverage:
    1. it addresses the main aspects of the topic; and
    2. it stays focused on the topic without going into unnecessary detail (see summary style).
  4. Neutral: it represents viewpoints fairly and without editorial bias, giving due weight to each.
  5. Stable: it does not change significantly from day to day because of an ongoing edit war or content dispute.
  6. Illustrated, if possible, by images:
    1. images are tagged with their copyright status, and valid fair use rationales are provided for non-free content; and images are relevant to the topic, and have suitable captions.”

Platform to Use for Ads:

There are varieties of platforms to choose from in regards to deciding what is perfectly right and effective for your marketing Ads. You have to try and test some of them, to name some popular one:

  • Facebook
  • Pinterest
  • Instagram
  • Tweeter
  • LinkedIn

One thing to bear in mind is to think where your prospective customers are hanging out.


Are you up to 2017 content marketing challenge?

All the best in your marketing ideas 2017 implementation!


To your 2017 success,



Advanced Targeting Strategies for Facebook Ads


One of the biggest advantages of Facebook Ads is the ability to target your ads specifically at particular audiences. This means that you can ensure only people who are likely to want to buy from you see your ads and that you aren’t wasting any of your budget on clicks that don’t end up converting.

Facebook, like many other social networks and advertising platforms, allows you to target your ads based on all the usual demographics such as age and sex. Where Facebook goes above and beyond though, is in providing you with advanced tools to target people by a range of different factors. Consider some of these impressive options and build them into your own campaign…

More Specific Targeting

Firstly, Facebook Ads allows you to target your audience based on a lot more metrics than just those main two. You can also target based on location for instance, by selecting a location on a map and then decide how far outside that location you want your marketing to spread.

Better yet, you can also target your audience based on their hobbies and interests – so that you could sell a weights bench only to fitness fanatics for instance. You can also look at your audience based on things like their likelihood of owning property, thereby ascertaining whether or not they’re likely to have the space for your weights bench.

Advanced Filtering

Being able to choose these specific stats and show ads accordingly would be impressive enough on its own. However, Facebook goes above and beyond by allowing you to filter your audience by looking for specific combinations of those elements and even by excluding people in certain groups!


Like Google AdWords, Facebook Ads also offers the handy ability to remarket. This means that your showing people ads after they have already been to your website and shown an interest in what you’re selling. If someone lingers on the checkout button and changes their mind for instance, you can later show them your advert at a time when they may be filling a little more impulsive.

Custom Lists

Even more handy is the ability to create your own custom audience. You can do this by using emails collected for a mailing list for example and Facebook will then attempt to assign each of those emails to a relevant Facebook contact. They can even find you more people to advertise to who fall into similar categories based on your list!

Hope this article helps you in your aim to target your right audience.


To your continued progress,

Carter Espino